This is the first book to address the link between culture and
sport management. The aim is to demonstrate that culture profoundly
affects how we research, teach and practice sport management. The
book engages with the concept of culture both as an abstract
analytical category and specific beliefs and practices. It
recognizes that a single best way of managing does not exist; that
the applicability of management theories may stop at national
boundaries; and that fundamental cultural values act as a strong
determinant to managerial ideology and practice. Culture makes the
study of sport management interesting because it challenges many
taken-for-granted assumptions about management, yet it reinforces
our belief in the existence of common management problems.
The book offers a comprehensive review of the conceptualisations
of culture and its relation with sport management by examining a
range of issues: the emergence of multiculturalism as a policy
issue; the impact of commonly shared cultural values within the
fitness industry on managers and organisations behaviour; building
cultural bridges in community sport organisations; cultural
meanings attached to the consumption of Olympic merchandise, and
culturally-informed interpretation through a reflective analysis of
sport management texts.
This book was published as a special issue of European Sport
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