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The Uncertainty Mindset - Innovation Insights from the Frontiers of Food (Hardcover)
Loot Price: R839
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The Uncertainty Mindset - Innovation Insights from the Frontiers of Food (Hardcover)
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Innovation is how businesses stay ahead of the competition and
adapt to market conditions that change in unpredictable and
uncertain ways. In the first decade of the twenty-first century,
high-end cuisine underwent a profound transformation. Once an
industry that prioritized consistency and reliability, it turned
into one where constant change was a competitive necessity. A top
restaurant's reputation and success have become so closely bound up
with its ability to innovate that a new organizational form, the
culinary research and development team, has emerged. The best of
these R&D teams continually expand the frontiers of food-they
invent a constant stream of new dishes, new cooking processes and
methods, and even new ways of experiencing food. How do they
achieve this nonstop novelty? And what can culinary research and
development teach us about how organizations innovate? Vaughn Tan
opens up the black box of elite culinary R&D to provide
essential insights. Drawing on years of unprecedented access to the
best and most influential culinary R&D teams in the world, he
reveals how they exemplify what he calls the uncertainty mindset.
Such a mindset intentionally incorporates uncertainty into
organization design rather than simply trying to reduce risk. It
changes how organizations hire, set goals, and motivate team
members and leads organizations to work in highly unconventional
ways. A revelatory look at the R&D kitchen, The Uncertainty
Mindset upends conventional wisdom about how to organize for
innovation and offers practical insights for businesses trying to
become innovative and adaptable.
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