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Mind Genomics - A Guide to Data-Driven Marketing Strategy (Paperback, 1st ed. 2016)
Loot Price: R1,910
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Mind Genomics - A Guide to Data-Driven Marketing Strategy (Paperback, 1st ed. 2016)
Series: SpringerBriefs in Business
Expected to ship within 10 - 15 working days
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In this book, the authors describe how Mind Genomics works - a
revolutionary marketing method that combines the three sciences of
Mathematics, Psychology, and Economics - in a masterful way. Mind
Genomics helps the seller of products and services to know what
people are thinking about them before one ever commits to an
approach by knowing what is important to the people one is trying
to influence. Mind Genomics identifies what aspects of a general
topic are important to the audience, how different people in the
audience will respond to different aspects of that topic, and how
to pinpoint the viewpoints of different audience segments to each
aspect of the topic. A careful step by step approach explains what
activities ought to be taken and what scenarios must be followed
while applying this method in order to find the right way to
capture the hearts and minds of targeted audiences. This book
explains how Mind Genomics plays a matching game with one's
potential audience and various ways one can present the products
and ideas resulting in a systematic approach to influencing others,
backed by real data; how one can play with ideas, see patterns
imposed by the mind and create new, inductive, applied sciences of
the mind, measuring the world using the mind of man as the
yardstick. In details it describes how everyday thought is
transferred into actionable data and results. Whether one is a
senior marketer for a large corporation, a professor at a
university, or administrator at a hospital, one could use Mind
Genomics to learn how to transform available information into
actionable steps that will increase the products sales, or increase
the number of interested students for a new university program, or
the number of satisfied patients in the hospital with their medical
conditions kept at highest levels after leaving it. Mind Genomics
was first introduced by Dr. Howard Moskowitz, an alumnus of Harvard
University and the father of Horizontal Segmentation - a widely
accepted business model for targeted marketing and profit
maximization.
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