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Shopping Town - Designing the City in Suburban America (Hardcover)
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Shopping Town - Designing the City in Suburban America (Hardcover)
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Victor Gruen was one of the twentieth century’s most influential
architects and is regarded as the father of the U.S. shopping mall.
In spring 1979, less than a year before his death, he began
reconstructing his life story. Now available in English for the
first time, Shopping Town is the long overdue account of a man
whose work fundamentally altered the course of city
development. Shopping Town opens in Vienna in 1938 with the
Anschluss—the turning point in Gruen’s life—as he narrowly
escaped the Nazi regime. A few years later, in the suburbs of
postwar America, the Jewish refugee sought to reproduce the
vitality of Vienna’s city center and invented the commercial
apparatus now known as the shopping mall. Gruen’s Southdale Mall
in Edina, Minnesota, was the first fully enclosed shopping center
in America. He then translated the concept to economically
neglected city centers, setting the path for pedestrian zones and
fighting passionately for an urban ideal without compromise.Â
Highlighting Gruen’s sense of humor as well as reflections on the
complex forces that sustained the postwar transformation of
American cities, Shopping Town embeds Gruen’s experiences and
perspectives in a wider social and political context while helping
us understand his problematic place in American architectural
culture. With afterwords by his son and daughter, Shopping Town
closes with Anette Baldauf’s richly insightful essay on the
legacy of Victor Gruen.
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