In order to survive and attain market leadership, organizations
must engage in longer-term strategic quality activities to address
radical, paradigm-shifting improvements that affect the
organization and its competitive position. This requires a
different way of thinking and acting by leaders and managers that
is known as insightful thinking. This book can show you how to
achieve this kind of success. It is about how to think insightfully
about quality and to increase the creativity, innovation, and
agility of an organization and its employees. Quality must be
addressed in strategic as well as operational terms in order for
organizations to compete effectively over the long term. Strategic
quality management requires insightful leadership.The second
edition updates the case discussions about real organizations that
illustrate the main points of the book. It challenges leaders and
managers to adopt a new way of thinking and presents
thought-provoking ideas about how organizations can begin the
process of charting their own paths to insight and lasting success.
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