Businesses stumble when they imagine that innovation is mostly
about ideas. The reality is that ideas are only beginnings. Indeed,
even a company with the world's best idea still faces a devilish
challenge: it must build the business of tomorrow without
endangering the business of today. Vijay Govindarajan and Chris
Trimble are the world's leading authorities on the successful
management of innovation. In Beyond the Idea, they distil more than
a decade of research and insight into a practical, accessible,
read-at-one-sitting handbook that offers invaluable guidance for
anyone charged with making innovation happen: executives, managers,
consultants, project leaders and teams. Beyond the Idea shows
exactly how to: Build a team with a very particular structure, one
that makes it possible to simultaneously build something new and
sustain what exists. Manage any innovation initiative as a
disciplined experiment. Implement three distinct models for moving
from ideas to action. Beyond the Idea is an essential book for any
business that recognizes that innovation always has been, and
always will be, the key to long term growth and vitality.
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