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Business Innovation - A Case Study Approach (Hardcover)
Loot Price: R5,638
Discovery Miles 56 380
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Business Innovation - A Case Study Approach (Hardcover)
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This book provides an understanding of innovation models and why
they are important in the business context, and considers sources
of innovation and how to apply business frameworks using real-world
examples of innovation-led businesses. After providing a solid
background to the key concepts related to innovation models, the
book looks at why innovation takes place and where the sources of
innovation lie, from corporate research to crowd-sourced and
government-funded initiatives. Innovation models across
manufacturing, services and government are explored, as well as
measuring innovation, and the impact of design thinking and lean
enterprise principles on innovation and sustainability-driven
imperatives. Offering a truly comprehensive and global approach,
Business Innovation should be core or recommended reading for
advanced undergraduate, postgraduate, MBA and Executive Education
students studying Innovation Management, Strategic Management and
Entrepreneurship.
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