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Strategic Management During a Pandemic (Hardcover)
Loot Price: R4,150
Discovery Miles 41 500
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Strategic Management During a Pandemic (Hardcover)
Series: Routledge Research in Strategic Management
Expected to ship within 12 - 17 working days
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The COVID-19 pandemic changed world dynamics, working scenarios, as
well as professional and emotional dimensions. The virus has
emerged as a significant threat for the continuity of business.
Keeping the gravity of the problem in mind, companies must
understand the need for change and must now update their strategy
to account for pandemics. The next pandemic may be more severe than
the current one, meaning that organizations need to devise
mechanisms and business models to fight with these situations and
maintain business continuity. They should not only look forward to
saving plants, machinery and infrastructure, but also concentrate
on employee welfare, customer engagement and satisfaction during
this crisis time. The book will not only present the evidence of
various effective solutions to run a business in the time of a
pandemic, but also put forward the new models and practices of
business being followed by people at the time of crisis. It aims to
create a bridge between existing business models and proposed
business solutions, focusing on existing theories and most
importantly case studies from recent happenings. This rich
collection of chapters will provide insights regarding the business
challenges, opportunities and practices during pandemic situations
like COVID-19, making it particularly valuable to researchers,
academics and students in the fields of strategic management,
leadership and disaster management.
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