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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
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Surviving Transformation - Lessons from GM's Surprising Turnaround (Hardcover, New)
Loot Price: R2,002
Discovery Miles 20 020
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Surviving Transformation - Lessons from GM's Surprising Turnaround (Hardcover, New)
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How did a major corporation manage to turn itself around while Wall
Street and others continued to predict its slow death? The answer
may surprise you, and it provides a model for corporate
transformation for any company or government agency operating in a
world of accelerating change. The company is General Motors, and
this book tells how it was able to change the way important
decisions were made, leading to resurgence in business across its
many product lines. At the beginning of the 1990s, GM was perceived
by nearly everyone as falling behind its competitors at an alarming
rate. By the beginning of the twenty-first century, though, the
company had come storming back with successful new automobiles and
new business concepts that captured new markets, while
simultaneously holding on to many of its existing customers. What
GM did is not just the story of a single automaker, but rather a
compelling insight into an approach for any business organization
that is faced with the need for a true transformation. As many
companies have discovered, efforts at transformation too often
fail. GM's successful transformation illustrates the importance of
management's ability to change its mindset and make the tough
decisions that revitalize business with bold new products and
business concepts. At the heart of successful transformation is the
imagination, courage and leadership required to visualize the kind
of company an organization wants to become and then work toward
that goal. With the destination set and understood by those who
will need to implement the changes, decision-makers find it less
difficult to overcome impediments to achieving their goal while
finding creative ways of doing what may seem impossible. The
lessons from GMs turnaround can help any business organization
change and keep pace with today's turbulent marketplace.
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