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Surprise! - The Secret to Customer Loyalty in the Service Sector (Paperback) Loot Price: R441
Discovery Miles 4 410
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Surprise! - The Secret to Customer Loyalty in the Service Sector (Paperback): Vincent P. Magnini

Surprise! - The Secret to Customer Loyalty in the Service Sector (Paperback)

Vincent P. Magnini

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List price R478 Loot Price R441 Discovery Miles 4 410 You Save R37 (8%)

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Modern consumers are being bombarded with information from every angle. They can't absorb it all and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions. They must spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. Any owner or manager competing in one of the many service sectors would benefit from implementing the information contained within these pages.

General

Imprint: Business Expert Press
Country of origin: United States
Release date: October 2014
Authors: Vincent P. Magnini
Dimensions: 229 x 152 x 8mm (L x W x T)
Format: Paperback
Pages: 180
ISBN-13: 978-1-63157-102-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 1-63157-102-8
Barcode: 9781631571022

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