This book is a study on how to unlock the innovative potential of
the US Latino workforce. It goes beyond diversity by looking into
how this emerging segment of the workforce views, accepts, and
embraces innovation.This book really lends itself to understanding
that innovation emanates from human beings, and cultural influences
will determine how innovation is defined. Latinos will make up 31
percent of the US workforce by the year 2050, and a significant
part of the country's knowledge workers will come from this
demographic.Understanding how to unlock the innovative capabilities
of Latinos is important for companies that want to differentiate
themselves through an innovative workforce. This book combines
empirically based research from our Project Impact study, and
proven practical application using the ENOVALE methodology. Anyone
that is a management professional or a business student will learn
so much - this book goes beyond diversity, and provides management
with definitive answers on how Latinos accept and react to
innovation imperatives. It also provides tools and methods to help
manage the workforce to achieve innovative results.
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