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Global Meets Digital - Creating Global Strategies for Digital Businesses and Digital Strategies for Global Businesses (Paperback)
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Global Meets Digital - Creating Global Strategies for Digital Businesses and Digital Strategies for Global Businesses (Paperback)
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The confluence of global business and digital business, a shift
long in the making, is now well underway. Of the important factors
that account for this confluence, two in particular stand out:
continuing advances in technology and innovation and the growing
interconnectedness between the physical and digital worlds. These
trends have major implications for corporate strategists. Aimed
specifically at an executive/professional audience, this book
derives its underpinnings from the actual practice of global and
digital business. It's imperative for multinational enterprises
(MNEs) to learn from the experiences of other MNEs how they do
business and how they became successful in their international and
digital activities. A main argument of the book is that MNEs
represent a very significant component of the global economy and
that there's a paucity of professional books that executives and
managers can use to help them enter, compete, and grow in foreign
markets - for both physical and digital goods and services. The
book's core focus therefore is global strategy for digital
businesses and digital strategy for global businesses. MNEs have
existed for a very long time. So, why now? The context of business
in the last several years has undergone significant change. First,
growing interconnectedness between the physical and digital worlds;
2) accelerating growth of technologies, such as artificial
intelligence (AI) and cloud computing, used not only by IT firms
but increasingly by firms in practically all industries; 3) growing
role of cross-border data flows versus international trade in goods
- a fact not often covered in books on strategy and international
business; 4) emergence of millions of entrepreneurs and small and
medium-sized businesses new to the global marketplace for goods and
services; and 5) a changed political, economic, and social
environment in many parts of the world including the U.S., several
European countries, and Latin America - all of which have important
implications for business. This book treats global strategy and
digital strategy in an integrated manner in one volume. From a
strategy perspective, it classifies products into three categories,
physical products, digital products, and smart machines (products
that are both physical and digital, and connected to the internet)
- because the economics and strategy of each kind of products is
distinct from that of others. This book includes new models and
frameworks such as the PRISM framework of foreign market selection.
It relies on the latest research conducted by major consulting
firms such as PricewaterhouseCoopers and McKinsey & Company.
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