The first and only monograph entirely devoted to the Lambretta LUI
scooter, produced by Innocenti in their tens of thousands, designed
by that master of body styling, Nuccio Bertone, creator of
outstanding cars like the Alfa Romeo Giulietta Sprint and the
Lamborghini Miura. The Lambretta LUI was innovative - perhaps too
much so - and that was possibly the reason it was not understood,
and it was unable to cut for itself as big a slice of the youth
market as it should have done. Innocenti believed in the LUI with
all its conviction, having invested considerably in advertising it
in all available media: television, cinema, newspapers and
magazines. A mighty effort that did not bring in the hoped-for
results But today, the LUI has been recognised, quite rightly, as
one of the shining examples of Italian design as applied to a
scooter. Published as the first in a series of books spotlighting
the most important and significant Lambrettas, this treatise
unveils all the technical and stylistic secrets of the LUI model by
model, illustrated by invaluable archive material never before
published, and is written by Vittorio Tessera, a major world
historian on the popular two-wheeler in all its variations. This
first monograph in the series will be followed by others on the
Lambretta world, including the LiTV 1, LiTV 2, LiTV 3, S/SX, DL and
Junior series. TEXT IN ENGLISH & ITALIAN
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