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Marketing Revealed - Challenging the Myths (Hardcover) Loot Price: R1,411
Discovery Miles 14 110
Repayment Terms: R132 pm x 12*
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Marketing Revealed - Challenging the Myths (Hardcover): W. Burgers

Marketing Revealed - Challenging the Myths (Hardcover)

W. Burgers

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Loot Price R1,411 Discovery Miles 14 110 | Repayment Terms: R132 pm x 12*

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This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and all managers can and should apply some of the practical advice presented in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2007
First published: 2008
Authors: W. Burgers
Dimensions: 235 x 155 x 18mm (L x W x T)
Format: Hardcover
Pages: 192
ISBN-13: 978-0-230-53714-9
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-230-53714-6
Barcode: 9780230537149

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