This book explores the possible creation and impact of electronic
markets underpinned by government. How far could electronic trade
go? The author outlines a world in which open online marketplaces
are routinely used to trade everything from office space to bicycle
rental between individuals. Each transaction would be guaranteed by
the system, not the reputation of the seller. Anyone could enter
the market as an equal. The author argues that the electronic
marketplaces of the future will have widespread and fundamental
economic and social consequences. For more information about
Guaranteed Electronic Markets visit the Gems Website at
www.gems.org.uk
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