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The Digital Difference - Media Technology and the Theory of Communication Effects (Paperback)
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The Digital Difference - Media Technology and the Theory of Communication Effects (Paperback)
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The Digital Difference examines how the transition from the
industrial-era media of one-way publishing and broadcasting to the
two-way digital era of online search and social media has affected
the dynamics of public life. In the digital age, fundamental
beliefs about privacy and identity are subject to change, as is the
formal legal basis of freedom of expression. Will it be possible to
maintain a vibrant and open marketplace of ideas? In W. Russell
Neuman's analysis, the marketplace metaphor does not signal that
money buys influence, but rather just the opposite-that the digital
commons must be open to all ideas so that the most powerful ideas
win public attention on their merits rather than on the
taken-for-granted authority of their authorship. "Well-documented,
methodical, provocative, and clear, The Digital Difference deserves
a prominent place in communication proseminars and graduate courses
in research methods because of its reorientation of media effects
research and its application to media policy making." -John P.
Ferre, Journalism and Mass Communication Quarterly
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