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Gesundheitstourismus Und Wellnesstourismus (German, Hardcover) Loot Price: R978
Discovery Miles 9 780
Repayment Terms: R92 pm x 12*
You Save: R167 (15%)
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Gesundheitstourismus Und Wellnesstourismus (German, Hardcover): Waldemar Berg

Gesundheitstourismus Und Wellnesstourismus (German, Hardcover)

Waldemar Berg

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List price R1,145 Loot Price R978 Discovery Miles 9 780 | Repayment Terms: R92 pm x 12* You Save R167 (15%)

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Ziel dieses Lehrbuches ist es, einen ausfuhrlichen und fundierten Uberblick uber den Gesundheits- und Wellnesstourismus-Markt zu geben, Begriffe einzuordnen, Grundlagen aufzuzeigen, die Trager (Akteure) des Gesundheits- und Wellnesstourismus punktuell vor- bzw. darzustellen, Gedanken und Ansatze zur Produkt-, Preis-, Kommunikations- als auch Vertriebsentwicklung aufzuzeigen sowie dieses Thema kritisch zu hinterfragen. Die Vorzuge dieses Buches liegen im Aufzeigen von Strukturen, Fakten und Zusammenhangen. Es soll dem Leser gleichermassen Orientierung und Anregung sein."

General

Imprint: Walter De Gruyter Inc
Country of origin: United States
Release date: April 2008
First published: April 2008
Authors: Waldemar Berg
Dimensions: 244 x 170 x 24mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 420
ISBN-13: 978-3-486-58424-0
Languages: German
Categories: Books > Medicine > General issues > General
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LSN: 3-486-58424-3
Barcode: 9783486584240

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