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Books > Social sciences > Sociology, social studies > Social issues
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Public Opinion - How People Decide; The Role of News, Propaganda and Manufactured Consent in Modern Democracy and Political Elections (Hardcover) (Hardcover)
Loot Price: R947
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Public Opinion - How People Decide; The Role of News, Propaganda and Manufactured Consent in Modern Democracy and Political Elections (Hardcover) (Hardcover)
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Public Opinion is Walter Lippmann's groundbreaking work which
demonstrates how individual beliefs are swayed by stereotypes, the
mass media, and political propaganda. The book opens with the
notion that democracy in the age of super fast communications is
obsolete. He analyses the impact of several phenomena, such as the
radio and newspapers, to support his criticisms of the
sociopolitical situation as it stands. He famously coins the term
'manufactured consent', for the fomenting of views which ultimately
work against the interests of those who hold them. Lippmann
contends that owing to the masses of information flung at the
population on a daily basis, opinions regarding entire groups in
society are being reduced to simple stereotypes. The actual
complexity and nuance of life, Lippmann contends, is undermined by
the ever-faster modes of communication appearing regularly.
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