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Public Opinion (Paperback)
Loot Price: R328
Discovery Miles 3 280
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Public Opinion (Paperback)
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Loot Price R328
Discovery Miles 3 280
Expected to ship within 10 - 15 working days
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2012 Reprint of 1922 Edition. "Public Opinion" is a critical
assessment of functional democratic government, especially the
irrational, and often self-serving, social perceptions that
influence individual behavior, and prevent optimal societal
cohesion. The descriptions of the cognitive limitations people face
in comprehending their socio-political and cultural environments,
proposes that people must inevitably apply an evolving catalogue of
general stereotypes to a complex reality, rendered "Public Opinion"
a seminal text in the fields of media studies, political science,
and social psychology. "Public Opinion" proposes that the increased
power of propaganda, and the specialized knowledge required for
effective political decisions, have rendered impossible the
traditional notion of democracy. Moreover, the work introduced the
phrase "the manufacture of consent," which Noam Chomsky and Edward
S. Herman used as the title of their book "Manufacturing Consent:
The Political Economy of the Mass Media."
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