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Reframing Health Behavior Change With Behavioral Economics (Paperback)
Loot Price: R1,618
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Reframing Health Behavior Change With Behavioral Economics (Paperback)
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Behavioral economics is a rapidly developing area of psychological
science that has synergistically merged microeconomic concepts with
behavioral research methods. A driving force behind the growth of
behavioral economics has been its recent application to behaviors
that significantly affect health. The book examines the latest
behavioral economic research on smoking, drug and alcohol abuse,
obesity, gambling, and other poor health habits, and explores the
implications for individual and community interventions and policy
directions. This innovative book describes new concepts and methods
developed in behavioral economics and applies them to understanding
health behavior change. The richness of behavioral economic
concepts provides novel methods and measures that lend to an
understanding of health behavior that is different from previous
work in the field. Featuring contributions from experimental and
clinical psychologists and economists, this book will be of
interest to a broad range of students and professionals concerned
with health behavior, including researchers, clinicians, and
policymakers, as well as psychologists, educators, and all those
who work with people who are currently attempting to make positive
health and lifestyle changes.
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