This book addresses the knowledge-gap in the field by focusing on
the importance of emic conceptualizations (face1) in theorizing
face. Existing research on face has tended to rely on the etic
perspective (face2) in theorizing and conceptualizing face. Face
and Face Practices in Chinese Talk-in-Interaction applies an
interactional pragmatics approach drawing on folk notions and
discourse instead of simply describing Chinese in a normative, and
thus potentially stereotypical manner. It builds on an analysis of
original face-to-face interactional data and employs a combination
of methodological approaches to analyze face in business settings.
It is the very first study to examine face and face practices in
Chinese employing Face Constituting Theory (FCT) as the theoretical
framework. In doing so it provides empirical support for the
importance of examining the cognitive and the interactional aspects
of face practices, as well as providing insightful perspectives on
the complex interactional moves that participants employ in
managing their interpersonal relationships within business
interactions and mediations.In this way, the book addresses key
current debates on how face should be conceptualized and theorized.
It also demystifies Chinese communication and thereby illuminates
some unidentified face practices, both culture-general and
cultural-specific.
General
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