Wenshan Jia demonstrates that a true liberation of Chinese civic
discourse can start with a focus on indigenous cultural practices,
such as face practices--the understanding that every human face
offers a distinct cultural grammar for acting, speaking, and
feeling. Chinese character and identity, the author argues, are
primarily functions of communication, and as such, these practices
are of enormous consequence to the necessary reconstruction of
Chinese identity in the changing socioeconomic context of the 21st
century. In this way, Jia finds a middle ground between the
advocacy of complete Westernization and radical Chinese
nationalism: as a pragmatic alternative, communication is key.
Never before has facework research been approached so
systematically from the standpoint of its relationship to character
and identity. Jia's work substantially advances the literature on
Chinese communication and presents a unique perspective on its
relationship to social transformation. This new paradigm of
facework--including analytical methods such as Circular Questioning
in addition to major case studies--challenges traditional views
while pointing the way toward a new and valuable
social-constructionist view.
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