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Strategic Management in the Aviation Industry (Paperback)
Loot Price: R1,451
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Strategic Management in the Aviation Industry (Paperback)
Expected to ship within 12 - 17 working days
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This book provides a comprehensive overview of current strategic
challenges and measures required to meet those challenges in a
dynamic industry. Experts from aviation practice and management, in
addition to acknowledged scholars, contribute to this volume and
combine academic expertise with economic and business perspectives
in an unprecedented way for the aviation field. The focus is not
restricted to passenger airlines. The five parts of the book
additionally include chapters on alliance management and formation,
strategic issues for air freight carriers and airport companies, as
well as impacts the airline industry exerts on its environment. The
book combines both concepts and results from recent academic
research with applications and case studies from major industry
players. Readership includes academics, students on advanced
aviation courses, senior aviation professionals in airline, airport
and supplier companies, international organizations and
governmental agencies.
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