The Public Relations Writer's Handbook (Hardcover)

Unlike most existing PR writing wortexts that try to be everything by incorporating sections on PR principles and the PR process in addition to PR writing, this worktext focuses strictly on PR writing. This allows students and educators to focus on the key objectives set forth by most PR writing courses. PR writing is a commonly required course for public relations majors. This text provides the tools students need to dive into their PR careers. Teaches students the most widely used forms of PR writing in the field, including up-to-date coverage of social media writing, and provides training in Associated Press (AP) Style - the style guide used within the field of communication. Online materials include downloadable writing templates for each form of PR writing with which students need to be familiar.

General

Imprint:	Crc Press
Country of origin:	United States
Release date:	December 2019
First published:	2020
Authors:	Whitney Lehmann
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	184
ISBN-13:	978-0-8153-6529-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	0-8153-6529-2
Barcode:	9780815365297

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