The fashion and luxury industries have been well-established for
centuries, but the new disruptive digital environment is causing
these industries to rethink their business case and adapt their
brand offerings for consumers and experiences both online and
offline, mixing physical place and digital space: phygital. This
exciting new text, the first on this timely subject, written by an
expert author explores the current malaise and offers ways forward
through a mixture of research and practice-led examples.
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