Digital Luxury - Transforming Brands and Consumer Experiences (Paperback)

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	May 2019
First published:	2019
Authors:	Wided Batat
Dimensions:	242 x 170 x 15mm (L x W x T)
Format:	Paperback
Pages:	280
ISBN-13:	978-1-5264-5894-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN:	1-5264-5894-2
Barcode:	9781526458940

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