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The Rise of Positive Luxury - Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Hardcover)
Loot Price: R4,060
Discovery Miles 40 600
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The Rise of Positive Luxury - Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Hardcover)
Series: Routledge Studies in Luxury Management
Expected to ship within 9 - 15 working days
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Offering a holistic approach to positive luxury, this comprehensive
book provides a novel framework grounded in the new paradigm of
Transformative Luxury Research (TLR) stream. TLR helps luxury
businesses and researchers develop in-depth knowledge about the
mechanisms and factors that shape the future of positive luxury
thinking and doing while promoting collective and individual
well-being outcomes, social justice, eco-friendly practices, and
sustainable growth, involving various stakeholders, communities,
and institutions across developed and developing countries. Through
a wide range of empirical, methodological, and theoretical
contributions, examining the social, environmental, organizational,
political, and cultural issues in responsible luxury marketing,
this book explores the relationship between luxury consumption,
production, and well-being outcomes. It offers a comprehensive
overview of how luxury businesses can transform their practices and
thus play an active role in promoting positive luxury within the
industry and beyond along with enhancing their competitiveness,
innovation, and profitability. The idea of well-being outcomes and
sustainable growth, as applied in the TLR agenda, calls for
synergistic theoretical and practical approaches. The content of
this book, through different exciting chapters, will generate novel
ideas to promote positive luxury business models leading luxury
firms to transform their practices by advancing the current
understanding of ethical and responsible business practices, which
contribute to individual and collective well-being within the
luxury field.
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