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The Practice of Social influence in Multiple Cultures (Paperback)
Loot Price: R1,643
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The Practice of Social influence in Multiple Cultures (Paperback)
Series: Applied Social Research Series
Expected to ship within 12 - 17 working days
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This book provides a diverse collection of studies reporting the
effects of social influence processes in multiple cultures at both
the universal and culture-specific levels. The book is
characterized by three distinct features. First, the social
influence process is considered as a ubiquitous and pervasive
feature of human interaction. Second, the book represents a
multicultural approach which includes both cross-cultural and
culture-focused examinations. Third, the book emphasizes practical
implications of the research presented. This volume incorporates
theory and research stemming from three different approaches to
social influence: social influence principles across cultures,
social influence and social change across cultures, and culture and
moral perspective in the social influence process. Because each of
these three parts encompasses a considerable variety of research
methodologies, social contexts, and cultures, each is proceeded by
an integrative commentary authored by one of the book editors.
These essays provide syntheses of the topics and themes within the
corresponding sections and within the book as a whole. They also
offer critical commentaries on both theoretical and methodological
issues, raise suggestions for future research, and focus on
practical applications. This book is intended for both scholars
interested in cross- and multicultural research into the mechanisms
of the social influence process and for the professional whose
mission is to make planned changes in a society. Knowledge about
the influence process, especially regarding how it works in
different cultures and within several cultural groups, facilitates
this goal. The practical implications ending each chapter serve as
encouraging instructions for such applications.
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