In democratic societies, opinion polls play a vital role. But it
has been demonstrated that many people do not have an opinion about
major issues--the "nonattitudes" problem. Also, the framing of
questions in different ways can generate very different estimates
of public opinion--the "framing" effect. Both dilemmas raise
questions about the competence of ordinary citizens to play the
role a democratic society ostensibly expects of them. Although the
impact of some factors is well established, particularly political
information and sophistication, much is yet to be understood.
Building on and reaching beyond themes in the work of Philip
Converse, one of the pioneers in the study of public opinion,
"Studies in Public Opinion" brings together a group of leading
American and European social scientists to explore a number of new
factors, with a particular emphasis on the structure of political
choices. In twelve chapters that reflect different perspectives on
how people form political opinions and how these opinions are
manipulated, this book offers an unparalleled view of the
state-of-the-art research on these important questions as it has
developed on two continents.
The contributors include Matthew K. Berent, Jaak Billiet, George
Y. Bizer, Paul R. Brewer, John Bullock, Danielle Butschi, Michael
Guge, Hanspeter Kriesi, Jon A. Krosnick, Milton Lodge, Michael F.
Meffert, Peter Neijens, Willem E. Saris, Paul M. Sniderman, Marco
R. Steenbergen, Marc Swyngedouw, Sean M. Theriault, William van der
Veld, Penny S. Visser, Hans Waege, and John Zaller."
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