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Framing Matters - Perspectives on Negotiation Research and Practice in Communication (Paperback, New edition)
Loot Price: R925
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Framing Matters - Perspectives on Negotiation Research and Practice in Communication (Paperback, New edition)
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The framing metaphor is commonly used in negotiation and
communication research to characterize how individuals place
interpretive and linguistic boundaries around phenomena, objects,
or events. This book develops this construct, exploring its
potential to provide research insights, and illustrating new
strategies for further development. Divided into three sections,
the book first captures the breadth of the theoretical framing
construct, then focuses on the many ways in which the construct has
been researched and applied. The final section reflects on the
construct's potential, and its value in understanding negotiation.
An inspiring group of contributors - all experts in framing theory
and conflict/negotiation management - outline how the framing
construct is viewed theoretically by research scholars, and in the
field by conflict resolution practitioners.
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