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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Media Accountability - Who Will Watch the Watchdog in the Twitter Age? (Paperback)
Loot Price: R1,206
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Media Accountability - Who Will Watch the Watchdog in the Twitter Age? (Paperback)
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A small collection of well-honed tools has been employed for some
time by media practitioners and the public to help maintain and
improve the credibility of journalism and the mass media. These
media accountability tools have included ethics codes, media
critics, news councils, ombudsmen, journalism reviews and
pubic/civic journalism initiatives. Now, in the 21st Century, the
mass media are increasingly being buffeted by a perfect storm of
declining subscribers and audience share, dwindling advertising
revenue, changing corporate demands, unpredictable audiences and
new-media competition. If journalism and the mass media are to stay
afloat and be credible, the media accountability toolbox needs to
contain suitable tools for the job, which begs the question: Who
will Watch the Watchdog in the Twitter Age? This book contains
answers to this question from the perspective of 17 media ethics
experts from around the globe. Their answers will help shape and
define for years to come the tools in the media ethics toolbox.
This book was originally published as a special issue of the
Journal of Mass Media Ethics.
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