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Possible - A Guide for Innovation (Paperback)
Loot Price: R415
Discovery Miles 4 150
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Possible - A Guide for Innovation (Paperback)
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Loot Price R415
Discovery Miles 4 150
Expected to ship within 10 - 15 working days
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Business has just two functions: marketing and innovation. The new
book Possible informs you about the "spirit of innovation" and
gives you an intuitive feel for it using quotes and anecdotes from
business legends like Thomas Watson (IBM), Sam Walton (Walmart),
and Henry Ford. It stays interesting and informative by quoting a
spectrum of famous people including Niccolo Machiavelli, Abraham
Lincoln, and Thomas Edison. Possible uses a breezy fast style,
unabashedly entertaining, and briefly covering every aspect of the
entire subject of innovation, allowing the reader to quickly
re-read about an idea or technique and then go out and try it.
Everyone with the power to change things in an organization can
benefit from this book, which also discusses the latest idea in
innovation called "open innovation." Plus it gives you a list of
specifics: the four basic ways ideas are used, 20 ways to measure
innovation, 36 features of the corporate culture, and 21 techniques
to develop ideas. Author John Steinbeck said "the group never
invents anything" pointing out that the birth of a new idea starts
with the individual, and therefore Possible devotes one chapter to
a basic look at the phenomena of psychological creativity,
including 18 features of the creative personality. Use this
handbook for innovation and discover everything that's possible.
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