Beyond the Numbers How Leading Companies Measure and Drive Success
William L. Simon "This book stands at the intersection of
management and money, the place where modern business fundamentals
and current financial principles come together. Business managers
have traditionally used accounting-based financials that looked
backward, at the wake--showing where the organization had been;
today, they are learning to use financials that look forward toward
the horizon." --from the Preface Businesses can't afford to have a
financial system which only measures its past. In order to build a
successful company, you need a financial system that also shows you
how to plan your company's future. This must-have book for
executives, managers, analysts, and other stakeholders, will show
you how to refine your current financials or thoroughly overhaul
them. In Beyond the Numbers, you have the opportunity to profit
from the experiences of CEOs and CFOs at market leading companies
in a variety of industries. You will learn how to build a truly
effective corporate financial system--one that:
- Ensures accurate financial reporting that emphasizes necessary
details
- Educates key business managers about the refined financial
measures needed to reach strategic goals
- Enables financial and operating managers to communicate key
data analyses effectively
- Empowers key personnel throughout the company with a clear
understanding of the links between financial measurements and
overall business strategies
- Emphasizes the right themes when reporting financial health to
investment analysts and the business press.
Numbers are meaningless unless they are gathered, interpreted, and
utilized in the rightway. The methods and methodologies captured in
Beyond the Numbers will help you to better recognize your company's
strengths, maximize its opportunities, and optimize its future.
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