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The Rise of Market Culture - The Textile Trade and French Society, 1750-1900 (Paperback, Revised)
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The Rise of Market Culture - The Textile Trade and French Society, 1750-1900 (Paperback, Revised)
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Combining the perspectives of anthropology and social history,
Professor Reddy traces the transition from precapitalist to
capitalist culture in the French textile industry from 1750 to
1900. He shows how and why a new conception of the social order
based on the idea of the market began to emerge, and examines the
attendant political and social conflict. Focusing on the northern
regional centres in France which led the movement toward
mechanisation, the author - employs the methods of cultural
anthropology to find that even by 1900 French textile labourers had
failed to develop a social identity commensurate with the idea of
wage labour. This discovery leads him to a critique of the market
idea that suggests radical and prevalent interpretations of the
social history of industrialisation as well as of the concept of
'class consciousness'.
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