Software is driving most technology today, from PCs to mobile
phones to thermostats. Software can evolve quickly, and that factor
is driving an accelerating pace of change in technology. Software
is also becoming more tightly connected to humans through advances
in dealing with speech and human language, as well as being always
available through mobile devices. As our connection to technology
tightens, it drives rapid cultural evolution, in effect changing
what it means to be human. Technological change driven by software
also impacts our economy in basic ways, as computer technology
drives more aspects of production, marketing, services, and sales.
Software advances allow technology to do more tasks formerly
requiring humans, creating efficiencies-productivity
enhancements-that can grow the economy. On the other hand, the
rapid changes are affecting the economy at a pace that is
overcoming human abilities to adapt to the job opportunities
available and companies' ability to adapt to rapid market changes.
We are seeing today the impact of that fundamental economic change
in persistent unemployment and in stress on some major companies
that have historically been solid performers. The Software Society
digs into these fundamental trends of software's impact on our
culture and our economy. It explains the trend to use computer
intelligence to enhance our human intelligence and discusses its
potential and limitations. The book digs into the economic risk
caused by automation moving faster than people's ability to adapt
to the change, and suggests solutions to address this danger.
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