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Rhetoric in the War on Drugs - The Triumphs and Tragedies of Public Relations (Hardcover, New)
Loot Price: R2,833
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Rhetoric in the War on Drugs - The Triumphs and Tragedies of Public Relations (Hardcover, New)
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While much has been written on illicit drug use, policy, and drugs'
relationship to crime, this study examines the drug war as most
Americans have experienced it--through mass-mediated rhetoric:
presidential drug war declarations, news stories and hype, public
service announcements, and the like. Such rhetoric influences
public opinion about illegal drugs, drug users, presidents, and the
drug war itself. And according to this author, such rhetoric is
also used as a public relations campaign designed to increase the
popularity of government officials and to assure quiescence
regarding particular policy programs. This study demonstrates the
underestimated influence of rhetoric, political uses of public
relations and the powerful influence they have on public opinion
and the policy process.
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