An engaging and incisive look at today's top business leaders -
visionary and creative mavericks who are changing the way we do
business. Inspiring and accessible, 'Mavericks at Work' is for
anyone who wants to succeed in business - from the entry-level
employee to the CEO. In 'Mavericks at Work', two high-profile
journalists introduce an inspiring group of entrepreneurs and
executives who are building great businesses by challenging
business as usual. From break-the-mould innovators such as HBO,
Pixar, and Netflix to global giants such as IBM and Procter &
Gamble, these mavericks are winning big by devising new answers to
the oldest (and toughest) challenges of competition and leadership.
Their stories are exciting - and their ideas are truly powerful.
Real mavericks know that: Big, original ideas pay big dividends
Being different makes all the difference Nobody is as smart as
everybody Cheaper is better, but value is priceless Great leaders
are insatiable learners 'Mavericks at Work' is a relentlessly
useful how-to book. But it is also an eye-opening what-if book -
with insights that showcase the power of business at its best and
set a positive agenda for the future.
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