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Reframing Culture - The Case of the Vitagraph Quality Films (Hardcover)
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Reframing Culture - The Case of the Vitagraph Quality Films (Hardcover)
Series: Princeton Legacy Library
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The works of Shakespeare and Dante or the figures of George
Washington and Moses do not often enter into popular conceptions of
the silent cinema, yet, between 1907 and 1910, the Vitagraph
Company frequently used such material in producing "quality" films
that promulgated "respectable" culture. William Uricchio and
Roberta Pearson situate these films in an era of immigration, labor
unrest, and mainstream American xenophobia, in order to explore the
cultural views promoted by the films and the ways the
audiences--the middle classes as well as workers and
immigrants--related to what they saw. The authors associate the
production of quality films with a top-down forging of cultural
consensus on issues such as patriotism and morality, and reveal the
surprising bottom-up negotiations of these films' "meanings.".
Devoting chapters to the literary, historical, and biblical
subjects used by Vitagraph, this book draws upon plays, pageants,
school textbooks, and even product advertisements to illuminate the
conditions of cinematic production and reception. It provides a
detailed look at one aspect of the film industry's transformation
from "despised cheap amusement" to the nation's dominant mass
medium, while showing how cultural elites engaged in a struggle
similar to that of today's American academy over the literary canon
and national value systems. Originally published in 1993. The
Princeton Legacy Library uses the latest print-on-demand technology
to again make available previously out-of-print books from the
distinguished backlist of Princeton University Press. These
editions preserve the original texts of these important books while
presenting them in durable paperback and hardcover editions. The
goal of the Princeton Legacy Library is to vastly increase access
to the rich scholarly heritage found in the thousands of books
published by Princeton University Press since its founding in 1905.
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