Based on extensive research and consulting experience, the
authors of this book affirm that an organization's managerial
performance as well as an individual's own personal effectiveness
can be greatly enhanced through the Use of mental imagery or
visualization techniques. Mental imagery allows its practitioners
to learn about management through mental as well as actual
practice. It effectively generates a performance orientation in
which the individual is required to rehearse specific behaviors for
optimum results. The practice of mental imagery techniques are not
altogether new. Their application in the field of management,
however, represents a valuable innovation that will be of special
interest to a wide variety of managerial professionals and the
people who train them.
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