Knowledge of business research is necessary for any business
student, as all postgraduate business programmes and
business-related disciplines require it. Business Research is a
groundbreaking book for student researchers who need to conceive,
conduct and complete a new research project for the first time. It
concentrates on the business organization and gives invaluable
practical advice on going out into the field and conducting
interviews, researching problems and learning about organizations.
Through its conversational, accessible style and its adoption of a
student's perspective, this book will make the process of learning
about research enjoyable and the resulting research project
outstanding. Business Research is essential reading for students
who are studying for one or more modules in research methods for a
postgraduate qualification in business and management; students who
have a methodological component to one of their modules (eg a
module in organizational behaviour); and students who have to
conduct an investigation in a business and management field, for a
dissertation or project report, and need guidance and assistance on
how to approach, conduct and report every aspect of their project.
General
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