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Books > Business & Economics > Economics
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Technology Brands in the Digital Economy (Hardcover)
Loot Price: R3,771
Discovery Miles 37 710
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Technology Brands in the Digital Economy (Hardcover)
Series: Routledge Studies in Innovation, Organizations and Technology
Expected to ship within 10 - 15 working days
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This edited volume provides deep insight into theoretical and
empirical evidence on how digital technologies and high-tech brands
are interrelated. It traces the mutual links between these two
phenomena, identifies the multidimensionality of interdependencies,
and shows the reader how and why new technologies are the driving
factor of creation and global dissemination of high-tech brands. In
this context, it also refers to various types of economic and
social networks that, on the one hand, are the product of digital
technologies, while on the other enforce global visibility of
high-tech brands. The book contributes to the present state of
knowledge, offering the reader broad evidence on how digital
technologies impact the process of high-tech brands' nascence and
how their growing role and global exposure influence the networked
economies and societies. It sets out to deliver a bridge between
brand management and economical approaches to understanding how
digital technologies and high-tech brands are interrelated. This
multidisciplinary approach creates a complex compilation of
different views and perspectives that sheds new light on the
high-tech brands' phenomena of being an input and output of
technology-driven economies. Technology Brands in the Digital
Economy is written for scholars and researchers from a wide variety
of disciplines but especially for those addressing issues of brands
and economic development and growth, social development and the
role of technological progress in broadly defined socio-economic
progress. It will also be an invaluable source of knowledge for
graduate and postgraduate students in a variety of areas such as
economic and social development, information and technology,
worldwide studies, social policy, or comparative economics.
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