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Books > Social sciences > Sociology, social studies > Social groups & communities
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A Cross-Cultural Theory of Voter Behavior (Hardcover)
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A Cross-Cultural Theory of Voter Behavior (Hardcover)
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The rapid development of democracy and political freedoms has
created new and sophisticated psychology-based methods of
influencing the way voters choose, as well as political systems
based on free market principles. A Cross-Cultural Theory of Voter
Behavior uses advanced empirical testing to determine whether the
behavior of voters in established and emerging democracies around
the world is predictable. The results of the testing suggest the
theory is a ground-breaking cross-cultural model with theoretical
and strategic global implications. This unique book examines the
many facets of political marketing and its direct relationship with
the voter. A comprehensive theory meticulously tested in the
dynamic political waters of the U.S. and Europe, this text bridges
the latest theoretical developments in the emerging and advanced
democracies. A Cross-Cultural Theory of Voter Behavior offers an
innovative and seldom seen international perspective that
integrates up-to-date literature in political science with advanced
political marketing to provide readers with useable, unified
information. In addition, the text is replete with detailed
references and illustrated with a wealth of informative tables and
graphics to made pertinent data accessible and easily understood.
Some of the topics discussed in A Cross-Cultural Theory of Voter
Behavior include politics in an age of manufactured images,
partisanship and party identification, candidate-centered politics,
political cognition, social categorization of politicians, the role
of advertising and emotion, among others. An ideal text for
students, academics, and researchers, the information presented in
A Cross-Cultural Theory of Voter Behavior is also a vital resource
for political practitioners such as consultants, candidates,
lobbyists, political action committees, fund-raisers, pollsters,
government officials, ad specialists, journalists, public relations
executives, and congressional aides.
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