The People's Republic of China has changed from a country which
actively discouraged tourism into one of the major source markets
for the international industry; the 35 million Chinese travelling
across the border in 2005 are merely the tip of the iceberg.
China's Outbound Tourism is the first book on this major
development and has been written using a multitude of sources from
China and around the world. The topic is approached from many
angles, using methods from the fields of economics, political
sciences, sociology and cross-cultural studies. The book explains
the economic and social background of the surge in tourism and the
changes in policy in the country since 1949, when it moved from
prevention through controlled development to encouragement of
outbound travels. Throughout the book, facts and figures are given
for the global development as well as in-depth information about
China's key destinations. The growing importance of tourists from
China is however not just a question of quantity; the text explains
the features which distinguish their travel motivations and
behaviours from 'western' and Japanese tourists, and the
consequences for product adaptation and marketing methods for
destinations interested in attracting and satisfying Chinese
tourists. Arlt's groundbreaking book cannot be ignored by
professionals, academics and students of tourism and leisure; it
offers fresh insight into the topic and indicates some of the
future lines of development in this area.
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