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E-Business im Export - Eine kompakte Einfuhrung (German, Paperback, 1. Aufl. 2016) Loot Price: R323
Discovery Miles 3 230
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E-Business im Export - Eine kompakte Einfuhrung (German, Paperback, 1. Aufl. 2016): Wolfgang Eixelsberger, Dietmar Sternad,...

E-Business im Export - Eine kompakte Einfuhrung (German, Paperback, 1. Aufl. 2016)

Wolfgang Eixelsberger, Dietmar Sternad, Martin Stromberger

Series: essentials

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List price R386 Loot Price R323 Discovery Miles 3 230 You Save R63 (16%)

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Die Autoren dieses essentials bereiten die wesentlichsten Aspekte des Einsatzes von E-Business-Technologien fur das Exportgeschaft in kompakter Weise auf und bieten Denkanstoesse und Instrumente fur dieses Zukunftsthema. Es werden die wesentlichen Themenfelder behandelt, die von Unternehmen im Rahmen ihrer E-Business-Aktivitaten zu beachten sind, um damit auf internationalen Markten erfolgreich tatig sein zu koennen. Im Zentrum stehen dabei die Entwicklung einer Internet-Exportstrategie und die Anpassung der Geschaftsmodelle, die exportorientierte Gestaltung des eigenen Webauftritts, die Kundengewinnung und das Marketing uber das Internet sowie die operative Abwicklung des Auslandsvertriebs im Rahmen des E-Business.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: November 2015
First published: 2016
Authors: Wolfgang Eixelsberger • Dietmar Sternad • Martin Stromberger
Dimensions: 210 x 148 x 3mm (L x W x T)
Format: Paperback
Pages: 46
Edition: 1. Aufl. 2016
ISBN-13: 978-3-658-11554-8
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 3-658-11554-8
Barcode: 9783658115548

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