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Crossmediale Pressearbeit - Unternehmensbotschaften UEber Klassische Und Neue Kanale Gekonnt Platzieren (German, Paperback, 2010 ed.) Loot Price: R1,313
Discovery Miles 13 130
Repayment Terms: R123 pm x 12*
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Crossmediale Pressearbeit - Unternehmensbotschaften UEber Klassische Und Neue Kanale Gekonnt Platzieren (German, Paperback,...

Crossmediale Pressearbeit - Unternehmensbotschaften UEber Klassische Und Neue Kanale Gekonnt Platzieren (German, Paperback, 2010 ed.)

Wolfgang Immerschitt

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Loot Price R1,313 Discovery Miles 13 130 | Repayment Terms: R123 pm x 12*

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Die Medien sind im Umbruch und mit ihnen die Formen der Vermittlung von Kommunikationsinhalten. Pressearbeit bedeutet immer mehr Multimedialitat. Darauf haben sich noch sehr wenige Pressesprecher, PR-Agenturen, CEO, Geschaftsfuhrer oder Einzelunternehmer eingestellt. Crossmediale Pressearbeit gibt einen detaillierten UEberblick uber die neuen Betatigungsfelder fur professionelle PR. Schritt fur Schritt zeigt der Autor, wie es gelingt, klassische und neue Instrumente aufeinander abzustimmen und miteinander zu verzahnen. Mit zahlreichen Beispielen und vielen konkreten Tipps - ein Muss fur alle, die ihre Unternehmensbotschaften gekonnt in den Medien platzieren moechten.

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Release date: August 2010
First published: August 2010
Authors: Wolfgang Immerschitt
Dimensions: 244 x 170 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 198
Edition: 2010 ed.
ISBN-13: 978-3-8349-1748-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 3-8349-1748-6
Barcode: 9783834917485

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