Globalization requires effective international and
cross-cultural collaboration. When project teams from Western
cultures first come into contact with colleagues from the Indian IT
and BPO industry, prejudices against the new and unknown are
typically amplified. This book is a start on the journey of
cultural appreciation for managers, project leaders, and offshore
coordinators working together with Indians. It is also a resource
for business managers and company strategists seeking to understand
the softer aspects behind the headlines that the Indian IT and BPO
industry so frequently creates. Being both academically well
researched and an account of the author s many years of personal
experience in India, the book opens with a description of cultural
dimensions that help to break down culturally driven matters. It
provides background information about India as a country and a
social system. Examining the development and current status of
India s IT and BPO industry, it moves on to describe the dynamics
of its workforce. The book then provides practical information on
how to communicate, negotiate, and interact with Indian colleagues,
and intelligently utilize expatriates. It closes by formulating
recommendations for a more effective collaboration."
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