It's Not Just PR - Public Relations in Society 2e (Paperback, 2nd Edition)

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. * Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector * Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world * Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles * Balanced, well organized, and clearly written by two leading scholars

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	August 2013
First published:	2013
Authors:	WT Coombs
Dimensions:	232 x 164 x 10mm (L x W x T)
Format:	Paperback
Pages:	168
Edition:	2nd Edition
ISBN-13:	978-1-118-55400-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-118-55400-0
Barcode:	9781118554005

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