PR Strategy and Application - Managing Influence (Paperback)

Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR

Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships

Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders

Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationshipsAccompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers

Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs

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