How can managers analyze their current and future business
strategies? This textbook introduces the fields of business
analysis and strategic management to provide students with an
understanding of the key questions that need to be asked to
understand an organization's options. The second part of the book
provides tools and techniques to help organize and improve
corporate strategy. Uniquely, the authors provide resources to
assess aspects of strategic goals which are sometimes overlooked
such as financial performance, ethical and environmental
considerations and business models. They cover a diverse range of
companies from Supermarkets like Aldi and Tesco to Caermory Whiskey
and Chinese manufacturing. This textbook is perfect reading for
students who want to apply strategic thinking to organizations and
benefits from the inclusion of new case studies throughout the text
as well as 10 extended cases in a separate section.
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