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Critical Pragmatic Studies on Chinese Public Discourse (Hardcover)
Loot Price: R3,888
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Critical Pragmatic Studies on Chinese Public Discourse (Hardcover)
Series: China Perspectives
Expected to ship within 12 - 17 working days
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Public discourse constitutes the language environment of a town or
a city, which forms part of the social environment of a country or
a region. Based on extensive first-hand data collected from public
places, mass media and the Internet, this monograph attempts
critical pragmatic studies of public discourse in the contemporary
Chinese context. By applying pragmatic theories and analytical
instruments to the analysis of the data, including business names,
advertisements, public signs and notices, and news, the book
showcases such discursive practices as personalization and
subjectivization and reveals such social problems as unhealthy
social mentalities, "pragmatic traps", suspect discrimination, and
vulgarity. It exemplifies a way of combining the Critical Discourse
Analysis (CDA) approach and the pragmatic approach with a clear
focus on the pragmatic issues. This book will not only be a
necessary addition to the academic discipline of pragmatics in
general, and critical pragmatics in particular, but also lay bare
the problems existing in the use of public discourse and suggest
several ways to improve such use. While it addresses the Chinese
data only, the proposed analyses may contribute to international
readers' understanding of public discourse in contemporary China
and serve as a reference for similar researches worldwide.
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